One of the biggest decisions a seller has is whether to sell their home on their own or with a trusted realtor partner. This Blog is going to highlight the action steps necessary to sell your home at its highest and best price and things to consider on the for sale by owner journey.
I totally get it. I was a for sale by owner once as well before I got into real estate. I don't know if I had the right trusted partner. I had a lot of sales experience, so I thought I could do it on my own. I might have wanted a little control. Some sellers might have a sense of pride in their home and really want to showcase it. Think about what is important to you, saving on the commission, of course. I didn't mention that one, and that is probably one of the largest ones that people decide to go for sale by owner.
There might be a right realtor out there who can help address these concerns. Selling on your own does raise three very important questions: how will you prepare your home, how will you price your home, and how will you market your home to the right buyers?
How will I prepare my home?
Preparing your home is about appealing to the most amount of buyers in the market. It's very different than personal taste. You'll want to do a lot of decluttering and really think about staging to help your home again entice the most amount of buyers. So, think neutral spaces.
How will I price my home?
Looking at what homes have sold in your area is not enough, especially with the inventory. You're going to want to look a little outside of that and also understand what is currently active on the market and what just went pending. All of this will combine to make the perfect price target for your home that you certainly can't miss.
How will you market to the right buyers?
Marketing is really all about strategy. It's about all of the visual elements coming together with the right time and the right plan and place to execute for the most amount of interest, which will hopefully get you the most amount of offers and the best price for your home.
The stars on this map represent people who tried for sale by owner first and then worked with me. All of these clients found a better offer quicker. 70% of these sellers received multiple offers working with me, and the best stat is 95% of the sellers actually received a higher net price working with me and then trying to do so on their own, which really shows Realtors like me aren't an investment, not a cost.
What support looked like for the sellers who chose to work with me? At the top, you can see a dramatic before and after, and at the bottom, let's read this review:
'I'm an older person and always have the opinion that using a real estate agent would be a waste of time and money. It would take away from our net gain on the sale of our house. Julie completely changed my opinion of using real estate agents. She was able to help us sell for much more than we would have settled for if selling ourselves. She did all the staging and coordinated visibly amongst potential buyers. That was way beyond what we could have achieved even with paying real estate fees by ourselves. She has our highest recommendation as a motivated and competent real estate professional.'
Just look at the difference before and after on this one. Really, it's about professional photography, staging, and really capturing the home from all the right angles because, you know what, today's buyer is first an online shopper. We really have to connect with them right from the beginning.
FSBO vs. Realtor - Which Is Right for You? If you're not sure, let's chat. Let's have a conversation, talk about your goals, and see if I might be able to help you get there with someone you can trust to guide you in the process.
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